陈铭
副教授，硕导，1989年12月出生，澳大利亚格里菲斯大学酒店管理与国际旅游硕士，台湾中央大学企业管理专业博士，复旦大学博士后。主要从事慈善营销、数字营销等消费者行为研究工作。欢迎感兴趣的同学咨询联系。
Email：chenming1203@nufe.edu.cn
期刊论文：
英文：
1. Chen, M., Yu, S.H., Fan, X., & Ding, S. (2026). The influence of belief in karma and guilt appeals on donation behavior: The moderating role of charitable organizational stereotypes. Acta Psychologica, 263, 106328. doi:10.1016/j.actpsy.2026.106328（SSCI, IF: 3.8, JCR Q1）
2. Yu, S.H., Chen, M., Fang, F.C.*(2025). Corporate social responsibility, profitability and marketability in business performance evaluation: a directional network slacks-based measure approach. Annals of Operations Research, 1-27. doi:10.1007/s10479-025-06828-w（SSCI, IF: 4.1, JCR Q2，他引：1）
3. Chen, M.,* Yu, S.H., & Jin, X. (2025). Rightly written: The influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses. Electronic Commerce Research, 25(6), 4895-4922. doi:10.1007/s10660-024-09885-8（SSCI, IF: 4.9, JCR Q2，他引：2）
4. Chen, M.,* Yu, S.H., & Gao, Y. (2023). Considering lightness: How the lightness of app icon backgrounds affects consumers’ download intention through risk perception. Behaviour & Information Technology, 42(1), 158-169. doi:10.1080/0144929X.2021.2017485（SSCI, IF: 4.2, JCR Q1，他引：10）
5. Chen, M., Chu, X. Y. (Marcos),* Lin, C. H., & Yu, S. H. (2022). What goes around comes around: The effect of belief in karma on charitable donation behavior. Psychology & Marketing, 39(5), 1065-1077. doi: 10.1002/mar.21642（SSCI, IF: 8.2, JCR Q1，他引：25）
6. Chen, M., Yu, S.H.,* & Ding, S. (2022). “Fallen down” = “broken down”? The influence of the parking status of dockless shared bikes on consumers’ willingness to use. Research in Transportation Business & Management, 43, 100794. doi: 10.1016/j.rtbm.2022.100794（SSCI, IF: 4.8, JCR Q2，他引：2）
7. Chen, M.,* & Lin, C. H. (2021). What is in your hand influences your purchase intention: Effect of motor fluency on motor simulation. Current Psychology, 40(7), 3226-3234. doi: 10.1007/s12144-019-00261-6（SSCI, IF: 2.7, JCR Q2, 他引：15）
8. Chen, M., * Huang, Y., Yu, S.H., & Wu, C. (2020). Lucky reply effect: How a company’s online replies to consumers’ online comments affect consumers’ predictions of randomly determined associated rewards. Journal of Organizational and End User Computing, 32(4), 162-174. doi:10.4018/JOEUC.2020100108（SSCI, IF: 5.1, JCR Q1, 他引：2）
9. Gao, Y., Yu, S. H.,* Chen, M., & Shiue, Y. (2020). A 2020 perspective on “The performance of the P2P finance industry in China”. Electronic Commerce Research and Applications, 40,1-2. doi:10.1016/j.elerap.2020.100940（SSCI, IF: 6.8, JCR Q1, 他引：5）
10. Chen, X., Chen, M.,* Yu, S. H., Wu, Y., & Tao, A. (2020). Influence of types and sources of electronic word-of-mouth on consumers’ healthcare-seeking decisions. Social Behavior and Personality, 48(11), e9535. doi:10.2224/sbp.9535（SSCI, IF: 1.3, JCR Q4）
11. Lin, C. H., & Chen, M*. (2019). The icon matters: How design instability affects download intention of mobile apps under prevention and promotion motivations. Electronic Commerce Research, 19(1), 211-229. doi: 10.1007/s10660-018-9297-8（SSCI, IF: 4.9, JCR Q2, 他引：30）
12. Lin, C. H., & Chen, M*. (2018). Effect of Attribute Complementarity on Consumers’ Willingness to Pay for Bundled Products. Social Behavior and Personality, 46(10), 1637-1645. doi: 10.2224/sbp.7173（SSCI, IF: 1.3, JCR Q4, 他引：2）
13. Chen, M., Zhang, P., & Chen, X*. (2018). The influence of electronic word-of-mouth and traditional word-of-mouth on patients’ health care seeking behavior. Social Behavior and Personality, 46(5), 759-768. doi: 10.2224/sbp.6728（SSCI, IF: 1.3, JCR Q4, 他引：6）
14. Lin, C. H., & Chen, M*. (2017). Follow your heart: How is willingness to pay formed under multiple anchors?. Frontiers in Psychology, 8, 2269. doi: 10.3389/fpsyg.2017.02269（SSCI, IF: 3.8, JCR Q1, 他引：11）
中文论文：
1. 陈铭,邓年奇*,范秀成.善行致远：“因果”认同与希望诉求对个人捐赠行为的影响[J/OL].南开管理评论,1-22[2026-06-03].https://link.cnki.net/urlid/12.1288.F.20260602.1114.009.
基金项目：
1. APP图标视觉设计元素对消费者下载意愿的影响研究：基于调节定向情境的视角（20YJC630005）（教育部人文社会科学研究青年基金项目）（8万元）2020-2023 已结项
2. 中国传统文化价值观对个人慈善捐赠行为的影响：基于“因果观”的视角（2023M730624）（中国博士后科学基金第73批面上资助）（5万元）2023-2026 在研
智库成果：
1. AI假冒名人直播带货存在问题，2025，中央广播电视总台内参舆情中心采纳
期刊评审：
担任《Psychology & Marketing》、《Journal of Business Research》、《International Journal of Consumer Studies》、《Journal of Retailing and Consumer Services》、《Personality and Social Psychology Bulletin》、《Journal of Consumer Behaviour》、《Internet Research》、《Information Technology & People》、《Computers in Human Behavior》、《Journal of Hospitality Marketing & Management》、《Personality and Individual Differences》、《Nonprofit and Voluntary Sector Quarterly》、《Voluntas》、《Journal of Nonprofit & Public Sector Marketing》、《Electronic Commerce Research》、《Psychological Reports》、《Current Psychology》、《Research in Transportation Business & Management》、《PLOS ONE》、《Games and Culture》、《Basic and Applied Social Psychology》、《Acta Psychologica》、《The Computer Journal》、《Journal of Medical Internet Research》、《International Transactions in Operational Research》等SSCI、SCI期刊及《南大商学评论》等CSSCI来源刊物匿名审稿专家
